#Cupcakes, #Bacon, #Kimchi: Heres Where Food Trends Come From

What makes a food trend? In his new book, The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up With Fondue, out May 27, journalist David Sax sets out to discover the hidden forces behind our diets.

Photo: Rose-Marie Henriksson/Shutterstock

Read more by Kiera Butler

Meet the people who engineer food crazes.

Cupcakes, Bacon, Kimchi: Heres Where Food Trends Come From | Mother Jones.

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