#Cupcakes, #Bacon, #Kimchi: Heres Where Food Trends Come From
What makes a food trend? In his new book, The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up With Fondue, out May 27, journalist David Sax sets out to discover the hidden forces behind our diets.
Photo: Rose-Marie Henriksson/Shutterstock
Read more by Kiera Butler
Meet the people who engineer food crazes.